Wrinkles around the eyes: how can they be reduced?

The eye contour is an area of the face that quickly becomes marked, and with good reason: we blink around 12,000 times a day! Constantly overworked, this fine, fragile area needs special care to keep it supple and moisturized, and to avoid reflecting the ravages of time.

Your eyes are often the first thing those around you notice and remember, so it's a good idea to pamper them! Here are our tips and tricks for reducing fine lines and wrinkles around the eyes, and keeping the eye contour smooth and youthful.

The eye contour is a delicate area: four to five times thinner than the rest of the face. The skin is more fragile, easily marked and dehydrated. Every facial expression, every emotion, causes the skin to wrinkle, and these wrinkles tend to set in over time... Add to this a lifestyle that's not always ideal for maintaining a beautiful epidermis (sun and UV exposure, pollution, smoking, poor eating habits, unsuitable skin care products, too-short nights...) and the phenomenon amplifies, causing wrinkles and fine lines that make you look tired and make your eyes look heavy.

To top it all off, this area is poor in sebaceous glands: the hydrolipidic film, made up of sebum and sweat, is particularly thin in this area, and has difficulty playing its protective role against external aggressions. This also means greater water loss, accelerating the drying process.

The eye contour area is also low in elastin and collagen, two proteins produced by fibroblasts, whose role is to ensure the tone and elasticity of skin tissue.

It's easy to see why the skin around the eyes shows the signs of ageing, and is sometimes marked early on by unattractive wrinkles. The best-known of these is the crow's-feet wrinkle, which is made up of a series of tiny folds that start at the outer corner of the eyes and deepen with each facial expression. If, in addition, your eyelids tend to droop with age, you end up with a dull, lifeless look. Before you think about aesthetic treatments (botox or hyaluronic acid injections, peels, cosmetic surgery, lasers, etc.) to attenuate wrinkles under the eyes, you should know that it's possible to take action on a daily basis by adopting a few simple gestures, without having to resort to heavy, costly medical methods!

We've told you time and time again, but the advice is still valid today: a healthy lifestyle is a key factor in the beauty of your skin! Eating foods rich in antioxidants and vitamins, such as fruit and vegetables, drinking between 1.5 and 2 liters of water a day to hydrate from within and limit water loss, and getting enough sleep all contribute to the overall beauty of your skin, and even more so that of your eye area. The sun accelerates the appearance of wrinkles: expose yourself to the sun in moderation, and always protect your face with SPF50 sun cream, a hat and sunglasses!

To pamper your eyes and boost your epidermis, it's best to use a cream specially formulated to care for the eye contour area, with anti-ageing active ingredients that preserve the firmness and elasticity of the epidermis. A beauty routine to incorporate into your face routine from your twenties onwards, to prevent the appearance of those unsightly furrows!

Bad news: your usual face cream just won't do the trick when it comes to caring for the eye area and smoothing out the wrinkles that mark it. Too oily, sometimes irritating, the formulas and textures of face creams are simply not adapted to this fragile epidermis, which requires very specific care.

In fact, it's important to choose a skincare product specifically formulated and adapted to the eye contour area, i.e. the eyelids. The aim? Restore skin tone, limit the effects of skin aging (wrinkles and fine lines) and restore a radiant complexion.

Good news: our Youthful Promise Eye Contour Neige Eternelle has been designed to prevent and slow down skin aging around the eyes, restoring freshness and radiance in a single step! A real shock treatment to reduce wrinkles and fine lines and restore smooth skin, thanks to magical ingredients from the Far North...

The best-kept secret of this treatment is undoubtedly the presence of an extraordinary polar asset: the Nunatak Flower, an Arctic plant that managed to survive the last ice age. Tens of thousands of years ago, an ice age covered the northern hemisphere for almost 100,000 years. While 90% of living species were wiped out by this global cooling, the Nunatak Flower, clinging to the rocky peaks, survived by developing its own defense system and increasing its production of antioxidants. As a result, Nunatak Flowers have developed fantastic resistance to intense cold and drought. This exceptional antioxidant power is restored to you in our Eye Contour treatment Eternal Snow, which restores skin elasticity to rejuvenate your eyes!

Its fine texture, like a micro-emulsion, is rapidly absorbed and acts as a micro-lift for the eyes. Apply morning and night to the lower eyelid, tapping lightly with the fingertips to activate microcirculation and eliminate dark circles and toxins. Don't forget the upper eyelid, which will benefit from the tightening effect. Used daily, this highly moisturizing eye contour helps the epidermis regenerate over the long term, erasing fine lines and wrinkles, preventing the appearance of new, unattractive creases and considerably reducing under-eye puffiness.

If you don't already have fine lines or wrinkles around the eyes, you may have already woken up with darker circles, puffy eyelids or visible "bags". Lack of sleep? Fatigue? Poor diet? The factors can be multiple. Fortunately, it's possible to reduce these signs of fatigue and prevent the appearance of fine lines and wrinkles around the eyes.

Puffiness under the eyes is caused by poor skin circulation. Irregular or insufficient make-up removal, or inappropriate cleansing, can also contribute to the appearance of bags under the eyes.

And then, of course, there's the natural aging of the skin: as the years go by, the proteins contained in the skin (elastin, collagen), as well as Hyaluronic Acid, diminish. The only option is to replenish them in the form of a serum, cream or other skincare product, or via dietary supplements.

The first thing to do is to rebalance your lifestyle: get a better night's sleep, reduce or stop smoking, eat a balanced diet, get regular exercise, remove make-up gently every day, etc.

Our additional tip: cool down the area! How do we do it? By using our Icy Magic Instant Defatigant Roll-on. This treatment, rich in Siberian Ginseng with toning and revitalizing properties, features an icy metallic ball that promotes drainage around the eye area, eliminating dark circles, puffiness and all traces of fatigue in a single gesture.

The result? Rested eyes and durably decongested skin. Its gel texture is delivered by an icy ball, which instantly awakens the skin. Formulated without fragrance, this treatment is suitable for all eye contours, even sensitive ones. The eye contour is luminous, fresh and rested.

The Siberian Ginseng it contains was discovered during a polar expedition, and is one of the treasures of the Arctic landscape. This plant, bursting with antioxidants and flavonoids, is featured in our our Icy Magic range range.

In short, it's possible to reduce eye wrinkles by adopting a healthy lifestyle and using cosmetic products with proven active ingredients - such as Nunatak flowers, with their exceptional antioxidant and protective properties, or Siberian Ginseng to drain the skin.

Now you've got the keys to a fresh, youthful look for any occasion!