The cold always manages to be at the center of all discussions. Friend, foe... We break the ice and tell you all about it!
It's true that the cold weather forces us to dig out our scarves from the closet and bundle up to set foot outside, but it's also much appreciated, and for good reason: as well as being synonymous with a truly cocooning moment by the fireside, it can be transformed into a veritable beauty assistant!
It firms the skin, promotes microcirculation, reduces pain, flushes out microbes, tightens pores, reduces dark circles - in short, it makes you look good!
In fact, Polaar skincare products are composed of natural active ingredients and plants that give our products their characteristic freshness. These active ingredients come from the Nordic countries. Where it's cold. They have "cryotactile" qualities. In other words, the sensation of cold on your skin is immediate as soon as you apply a treatment. The skin is instantly energized and invigorated, regaining its natural radiance.
Yes, ladies, as you can see, the cold is not our enemy! As long as you keep your skin well moisturized at the same time, otherwise, watch out for chapping! It also has undeniable therapeutic virtues.
How does it work? It forces the body to work harder to stay warm, and encourages blood circulation. It stimulates vasoconstriction (reduction in the diameter of blood vessels) and enhances the penetration of cosmetic active ingredients. Cold slows down the activity of viruses and combats skin slackening.
Lots of information... and the result? A slimming ally with toning and decongesting effects!
A HEALTHY MIND IN A FRESH BODY
Cold is good for the skin and body, but you don't have to wait for winter or climb to the top of a mountain to benefit from its virtues.
We're often on the lookout for the cold (to soothe sore muscles or recover from strenuous exercise, for example). Not easy when surrounding temperatures are rather mild.
But when you're the polar care expert, you always know where to find it: enjoy an icy journey to the Pøle Cryotherapy Center in Paris. A place where cold is king.
When your body feels good, so does your skin! That's why relaxation and well-being are the watchwords at this center, located in the heart of the capital on rue du Bouloi.
The instant the cold caresses your skin (face or full-body treatments), its effects are immediate.
Temperatures can drop to -196° C. A truly icy but gentle journey. Steve, Aurèle and their teams will pamper you all the way and introduce you to Polaar facial care products. A challenge for the body, which emerges toned, radiant and firm.
Experience the big thrill, even in summer!
COLD AT HOME
You're not the only one the cold can protect.
No more hiding in the fridge to keep your cosmetics cool. Yes, for those who didn't know, eye care products and skin masks are best kept at very low temperatures to maximize their effects.
Bathrooms are too damp to store these products, so they often end up next to the vegetables.
To put an end to all this, Beautigloo will soon be offering a refrigerated beauty box.
It's true, the cold is good for you. It protects you... and your care.