11/22/22

A beauty routine to enhance your eyes?

The eye contour is a sensitive, delicate area that includes the eyelids, lashes and eyebrows. In the morning, before applying make-up - but also in the evening, before going to bed - it's important to adopt a skincare routine adapted to your eye contour and its needs .

The goal? Enhanced eyes, toned, moisturized skin and smoothed wrinkles. Discover our special "eye contour" skincare routine here.

The eye contour: a sensitive area not to be neglected

The eye contour is a particularly sensitive area of the face. The skin is very thin, much thinner than on the rest of the face, as it has few support fibers .


Every day, we blink around 12,000 times, which also explains why marks are more easily imprinted. Between laughter, tears, stress creases, pollution, fatigue and age-related wrinkles, it's not uncommon to have a marked eye contour that looks tired!


On a daily basis, it's possible to adopt specific beauty gestures and choose the right products to integrate into a special "eye contour" skincare routine. Here's our advice and our reviews to enhance your eyes.

The ideal product to awaken the eyes in the morning

After dark, it's not unusual to discover dark circles or puffy bags under the eyes. Fatigue? Stress? Age? A combination of all three! But don't worry, it's possible to remedy the situation.


First, rinse your face with cold water before gently dabbing your eyelids. Then apply Instant Eye Contour Energiser Icy Magic. This eye contour treatment gives you a fresh, rested look in a single step. The ice-cold ball on the applicator helps drain the eye contour area, eliminating dark circles, puffiness and other signs of fatigue. Its 3-in-1 anti-puffiness, anti-dark circle, anti-fatigue action and immediate visible effectiveness make our Icy Magic Roll-On one of our best-sellers.

Its active ingredients include Siberian Ginseng which has energizing and stimulating properties, while restoring tone and vitality to the eye contour area. The tetrapeptides it contains help reduce puffiness and dark circles, while reducing oxidative stress. The result? Awakened, radiant eyes and reduced puffiness and dark circles.

To perfect the result, you can also apply a Tinted anti-dark circle - which acts as both a treatment and a make-up product - for a smoother, brighter look in the blink of an eye!


This is how we came up with Tinted anti-dark circle Icy Magicwith skincare and make-up properties, to awaken the eyes while masking shadowy areas on the lower eyelids. Effective from the very first use, our concealer, enriched with Siberian Ginseng, smoothes and decongests the eye contour and masks shadowy areas. Its cryo-metallic tip immediately decongests, smoothes and refreshes this fragile area.


Every morning, apply light pressure to the eye contour area with the metal applicator to decongest and prepare it for the application of tinted eye care. Press the tube to obtain just the right dose, then apply 2-3 small dabs under the eye and smooth outwards with the applicator or finger. A must-have for your special eye care routine!

Eyelash and eyebrow care

Often forgotten in our eye care routine, eyelashes and eyebrows are just as important and shouldn't be overlooked!


To this end, we've designed an invisible serum dedicated to eyelashes and eyebrows: it fortifies the hair bulb while adding volume and density. Icy Magic Eyelash & Brow Serum Eyelash & Brow Serum contains Siberian Ginseng, with its energizing and restorative properties, as well asCastor Oil , which accelerates the growth of eyelashes and eyebrows, while moisturizing them. It also containsArginine, an amino acid appreciated for its effects on hair, lash and eyebrow growth. It slows hair loss and improves hair resistance.

Finally, the "Lash Booster" active ingredient contains a tripeptide that contributes to the proliferation of hair bulb keratinocytes, ensuring better hair anchorage for longer, thicker, stronger lashes and eyebrows.


Its light texture is easy to apply morning and/or evening to perfectly clean lashes and brows, thanks to its mascara brush. Made in France with natural ingredients, this product is designed for daily use. Proven efficacy from 4 weeks, the length of a hair's life cycle.

Removing make-up and choosing the right make-up

Whether it's for lip, eye or face make-up in general, it's important to choose products designed with the most natural and respectful ingredients possible. Choose products made from natural ingredients, with the purest formulas possible. If you notice a change in your skin after switching to a product, don't hesitate to stop using it for a few days to see if you react to any of the ingredients.


When you say make-up, you also say make-up remover: an essential step to protect your skin, and the fragile epidermis around your eyes. To do this, it's best to avoid two-phase make-up removers, which can leave lipid deposits under the skin, leading to redness.


Choose a gentle make-up remover that respects the fragility of your skin, such as Cleansing Balm Pureté Arctique, ideal for removing make-up from face, eyes and lips. Its balm texture is applied to dry skin and, when massaged in, transforms into a delicate oil that attracts even long-lasting make-up particles. Rich in Snowy Cottonwith detoxifying and soothing properties, Plant Oils and Shea Butter, it leaves skin perfectly cleansed, supple and soft. Its gentle formula is suitable for all skin types, including sensitive skin. A daily essential to include in your evening routine.

Moisturize the eye contour

To maintain elasticity and prevent the signs of aging around the eyes, you need to be well hydrated. To achieve this, regularly use a moisturizing cream specially formulated for the eye contour area, rich enough to deeply nourish the skin. You can apply it in the morning before make-up, but also in the evening before going to bed.


For example, the Jeunesse eye contour cream Eternal Snow eye contour cream acts as a protective shield for the eye area. Fragrance-free, like all our eye care products, it immediately smoothes fine lines and wrinkles around the eyes, providing a regenerating, decongesting effect. Rich in Nunatak flowers, this cream repairs and restructures the fine skin of this sensitive area. Natural pigments and micro-pearls illuminate the eyes. With this treatment, the eyes are brighter, younger-looking and visibly less tired.

Lymphatic drainage

Lymphatic drainage of the eye contour area helps to reduce the puffiness that can be present in the morning, stimulate blood circulation and revive the radiance of the eyes.


Lymphatic drainage involves stimulating lymph and blood circulation under the eyes through massage. This can be done using fingertips or specific products such as a jade roller or Gua Sha stone.


To perform this massage correctly, you need to follow the lymphatic pathways. To do this, gently touch the skin in the middle of the upper eyelid to the inside. Then, using three fingers, make small circular movements from the middle of the upper eyelid to the outside of the eye. Do the same with the lower eyelids, ten times in succession. The metal tips of the Roll-On andTinted anti-dark circle Icy Magic have these massage properties foran immediate decongestant effect.

Other good habits to adopt

In addition to beauty products designed for the eye contour area, a healthy lifestyle is important for preserving the condition of the skin around the eyes.


  • Limit your tobacco consumption (or stop altogether);

  • Limit your alcohol intake;

  • Drink at least 1.5 liters of water a day;

  • Apply sufficient sun protection when exposed to the sun, as UV rays accelerate premature ageing of the eye area;

  • Get enough sleep;

  • Eat a diet rich in plants and packed with antioxidants (polyphenols, flavonoids).


As you'll have gathered by now, taking care of the eye contour area requires a few simple gestures to be adopted on a daily basis. Whether it's through Polaar's targeted skin care products or a healthier lifestyle, the key to their effectiveness is regularity!

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