When do we start using anti-ageing products?

For some time now, you've noticed that your skin is less toned. Fine lines are appearing at the corners of your eyes, a small wrinkle is showing on your forehead and your face looks less radiant every day. Is it time, then, to switch to anti-wrinkle skin care to limit the damage and delay skin ageing? Find out in this article!

The fragility of the eye contour is explained by the thinness of the skin in this area: it is in fact the thinnest zone on the face, making it de facto more vulnerable to the slightest aggression. It also lacks the sebaceous glands that secrete sebum, the oily substance that protects the skin, as well as collagen and elastin, both responsible for skin firmness. Add to this extreme daily stress, with some 10,000 eye blinks a day, and you've got everything you need to show marked signs of ageing and a tired look if you don't take good care of the eye contour area with simple gestures and a good moisturizing cream!

Skin aging begins around age 20. The epidermis begins to dehydrate and produce less collagen, even if you don't necessarily realize it. Collagen is the substance responsible for skin elasticity, ensuring firm, supple skin. Around the age of 20 or 25, its production starts to decline by around 1% per year. Of course, at 20, the effects of ageing are not yet felt, but the mechanism has been set in motion and your skin begins to imperceptibly undergo the effects of the passage of time. 

At the age of 30, everything accelerates: collagen production declines even further, cell renewalslows down and the first signs of ageing can appear: skin that's less firm and radiant, with a tendency to become more marked... As for fine lines, they first appear on the thin, fragile areas of the face at 30, such as the eye contour area, which is poor in sebaceous glands and is subjected to extreme daily stress from our facial expressions and repeated eyelid fluttering. At the same time, the skin'sblood supply is less efficient. As a result, the skin is less oxygenated, receives fewer nutrients and loses some of its radiance. The complexion becomes duller, and a bad complexion sets in. 

At age 40, things take a turn for the worse: wrinkles become more pronounced and can invade the forehead, cheeks, or sit between the nose and mouth (the famous nasolabial fold). The skin is less firm, the complexion is dull, and pigmentation spots may appear, especially if you've overexposed yourself to the sun without adequate protection over the past few years. 

At 50, we speak of mature skin. Wrinkles deepen, sparing no area of the face: forehead, cheeks, mouth contours... the skin is visibly less smooth. Brown spots become more pronounced, the oval of the face is less well defined, and loss of density is clearly visible. 

Of course, the theory can be overturned by many factors: if you smoke, if you live in a polluted environment, if you have a poor lifestyle (fatty and sugary diet, lack of sleep, physical activity...), a beauty routine that often goes by the wayside, it's a safe bet that the signs of aging will come earlier and be more pronounced. Genetics and your ethnic origin are also factors that come into play. The "real" age of your body may differ from the figures on your passport! In any case, around age 30 and sometimes before, a targeted anti-aging routine is essential to delay the effects of the passage of time and keep wrinkles at bay.

We advise you to distinguish between your day and night beauty routines to act more effectively. Why do you do this? Simply because your skin's needs are not the same at 8 a.m. as they are at 11 p.m.. In fact, it's at night, while you're sleeping, that cellular repair mechanisms kick in, reaching their peak around 1am. The body eliminates toxins, recharges itself with oxygen and the skin takes advantage of this to revitalize itself - which is why it's so important not to have too many short nights to keep your skin looking its best. You can help cells renew themselves with a targeted skin care product: Polar Night Revitalizing Cream. Rich in Boreal Algae - Rhodimenia Borealia synthesizes high levels of phytomelatonin, which boosts cell regeneration - it spreads its nourishing, restorative power while you sleep. Wake up to a fresh, smooth complexion! 

To multiply its effects tenfold, you can applyRevitalizing Elixir beforehand and give your face a concentrate of hydration and radiance once or twice a week with Polar Night De-Stressing Mask. 

In the morning, apply the Eternal Snow range: eye contour, serum and day cream to prevent the appearance of signs of aging while correcting existing wrinkles. Their star active ingredient is Nunatak Flower, which has developed incredible resistance to external aggression. In fact, Nunatak flowers are among the few plants to have survived the last ice age, which decimated 90% of living species. 

Incredibly rich in anti-oxidants, Neige Eternelle anti-wrinkle cream protects the skin and increases its resistance to the passing of time. It comforts stressed, devitalized skin and is suitable for all skin types. Let yourself be enchanted by its whipped snow cream texture and delicate fragrance, and let the magic happen!